The PSW focus is for the company to be known, respected and valued as the preferred choice by ALL school clothing decision-makers within primary schools, schoolwear retailers, parents and their school-age children.

 

This will be achieved with the persistent application and commitment, throughout the company, to the following values:

1. We will set the standard in providing the highest quality schoolwear garments and best quality back-up service (including the fastest stock-line delivery service and effective communication with customers) within the Australasian schoolwear industry.
2. We will ensure absolute consistency in all operations relating to our customers - same high quality product, the same fast delivery service and the same effective communication strategies - EVERY time.
3. We will develop, grow and nurture long-term relationships with all our customers, strategic partners, suppliers and staff.
4. We will consistently work to further educate our customers to make informed choices, that will best satisfy their needs and wants.
5. We will be a profitable organisation, giving security to our customers, strategic partners, suppliers and staff, for the long term future.
6. We will further develop a culture that supports staff development and encourages and rewards passionate, excellent and efficient performances from them.
7. We will continue to become an innovative systems-based organisation forever naturally evolving.

In essence, we care about our customers, staff, strategic partners and suppliers.